The vintage watch market has arguably never been stronger than it is right now. With more enthusiasts entering the watch community and many options to find rare and obscure classic references from around the world, it’s boom time for lovers of classic timepieces. With the rise of vintage enthusiasm, watch brands have joined the vintage wave, with many companies offering heritage departments or factory restoration programs for historic models. These heritage-based programs are usually the domain of high-end Swiss brands, however, with luxury price tags to match. It’s Casio’s announcement of a new factory restoration pilot program for classic G-Shock models that stands out dramatically and potentially changes the way consumers approach older G-Shocks. Casio’s limited-time restoration program aims to restore some of the earliest G-Shock references, returning classic octagonal G-Shock models to factory-new looks at an impressively affordable price.
From October 1, 2022 to November 30, 2022, Casio is accepting submissions for this limited-time factory service program through its website. Eligible watches include the original Casio G-Shock DW-5000C, G-Shock DW-5200C, G-Shock DW-5600C, G-Shock DW-5800, G-Shock WW-5100C and G-Shock WW-5300C. Casio’s refurbishment program includes a complete exterior refurbishment. First, the inner case is removed from the original resin outer case. The battery is then replaced, a new caseback gasket is installed and the caseback is reattached before a new resin outer case is installed, complete with new case screws. The case is fitted with a matching new resin strap and the resulting watch is returned to the owner in special commemorative packaging including a message from G-Shock line creator Kikuo Ibe.
Although this inaugural program is strictly a limited-time offer, this first-ever Casio G-Shock factory restoration program could be the beginning of a larger legacy effort from Casio and open up factory vintage watch restorations to a new, more democratic segment. Look at the consumer market. Applications for the limited-time program are open as of press time but may close by November 30, 2022 if unexpectedly high demand is encountered. Casio’s factory restoration service is included in the price $100 USDNot including return shipping fees. For more information or to apply to the program, please visit Brand’s website.