As another press release added a green dialed watch to my inbox, I realized how tired I was of them. While the world of watches has always been ruled by a certain level of trends, many manufacturers seem to follow it blindly. Perhaps green reminds them of the color of money they expect with it.
The most frustrating part is that in most cases, brands call their dial suppliers (only a few can make dials) and request any green color, as long as it’s green. The result? There have been almost endless releases of iconic pilot watches and divers to make them green as grass.
It doesn’t matter how appropriate it is, even in cases where other colors fit better with the overall watch design. Opting for another color might have made these watches stand out from the crowd, but right now, it’s quite a challenge to spot a single blade of grass in this densely populated lawn.
Apart from being trendy, there are few cases where green color is added as a dial color to a watch. Moser’s Endeavor Center Seconds Concept Lime Green comes to mind Jaeger-LeCoultre’s Reverso Tribute Green.
I recently spoke with Anthony de Haas, director of product development at A. Lange & Söhne, who noted that they too had experimented with green dials, but were too far from the brand’s DNA to follow suit. An almost unprecedented decision, but one I wish more brands would consider.
While green may be trendy and the safe move to follow, walking to your own beat often fuels long-term success. In terms of dial colors, there are thousands of beautiful colors still waiting to be immortalized in horological creation. And as selfish as I am, it makes my inbox much more pleasant.
What are your thoughts on green (dial) watches? Not getting enough or too much of a good thing? Let us know in the comments