G-Shocks are rugged and widely used because that’s what they’re made for — and they can take it better than any other watch. But, although it is difficult to completely destroy, they can do Show clothes. And if you have an old G-Shock you love and want to make it look new again, now’s your chance.
Casio announced a limited time program for Casio ID Subscribers (free to sign up) to restore specific vintage models. Only six models are part of the program, including the popular original G-Shock, the DW-5000C from 1983 — the other eligible watches follow its iconic square form: the DW-5200C, DW-5600C, DW5800, WW5100C and WW5300C.
The watches get a new battery, rubber strap for water resistance, screws, as well as a completely new resin case and strap. You lose all the “character” that vintage watch collectors often refer to as “honesty” or “patina,” and with a new case and strap, you lose a little Ship of Theseus Paradox is something you have to deal with mentally. But if you can wear a 1983 G-Shock it’s as good as a brand-new watch – and you know all the parts are legit Casio.
G-Shock collectors include streetwear fans as well as traditional watch collectors, and historic models like the DW-5000C sell for thousands of dollars. So, compared to expensive factory servicing programs from traditional watch brands, its price tag of $100 (plus return shipping cost) seems very reasonable. Hell, it’s reasonable even if you get an old model you love and want to wear it again.
Sure, you can get a new one, Comparable G-Shock (like GWM-5610-1) More or less, but it doesn’t have the same memories or stories, does it? That’s great for serious fans, but it would be even cooler if Casio expanded the program to more models and on a permanent basis. He crossed his fingers. Now through November 30, 2022 (the program may close early if there are too many applicants), $100 will get you a real old G-Shock that looks like new.