If there is one name that best defines the connection between cars and watches, it has to be Carrera. In fact, the name has long been associated with two prominent names in both the car and watch industries. On one side is Porsche’s legendary car, the 911 Carrera. Another is TAG Heuer’s cult watch, the Carrera Chronograph. And both pay homage to the iconic race of the 1950s, the Carrera Panamericana. There’s no more natural connection, and it was first sealed in 2021 in partnership with TAG Heuer and Porsche, resulting in the Carrera Porsche Edition. Both brands are now back with a watch that dates back to the 1970s and celebrates the 50th anniversary of the car that made the 911 a true racer… Meet the TAG Heuer Carrera x Porsche RS 2.7.
A career story…
Jack Heuer and Ferri Porsche were both fascinated by La Carrera Panamericana. A long-distance endurance race staged in Mexico, it inspired the name of Jacques Heuer’s chronograph and the high-performance sports cars produced by Ferri and later by his son Butzi Porsche. Carrera is the Spanish word for ‘race’, but also for ‘career’, which worked perfectly for Heuer and Porsche. It not only captures the thrill of a race, but also represents the mileage that both brands have enjoyed and continue to enjoy with their respective Carreras.
La Carrera Panamericana is Mexico’s answer to the Mille Miglia, Targa Florio or 24 Hours of Le Mans. The longest race in the world, La Carrera Panamericana traverses Mexico from Ciudad Juarez on the border with the United States to Tuxtla Gutierrez in the south. The grueling rally covered 3,000 kilometers of the Pan-American Highway and was held between 1950 and 1954 before being suspended for security reasons. Attracting international recognition and famous drivers from around the world, the race was opened to the sports car category by the third edition in 1952 and Porsche fielded two 356 GTs.
In the 1954 edition of La Carrera Panamericana, a Porsche 550 finished third with Hans Herrmann on the Spider Wheel. Equipped with a high-performance DOHC, 1,498 cc four-cylinder boxer engine, the model proved its mettle on the rugged Mexican highway. In recognition of the race and the high-profile exposure gained by the brand, Ferry Porsche reserved the name ‘Carrera’ for all its top-performing sports cars with the winning DOHC engine. Later, the Carrera name would be associated with some of the highest performance versions of the 356 and the fastest versions of 911s, including the legendary Carrera RS 2.7L.
Jack Heuer won the race in 1962 when he attended the 12 Hours of Sebring. There he met Pedro and Ricardo Rodríguez, two talented Mexican drivers who explained the hardships and dangers of the dangerous Mexican Carrera Panamericana. In the words of Jack Heuer: “When I heard them talk about La Carrera with Juan Manuel Fangio, an old friend of the brand who won the race in 1953, I let my imagination run wild. The name itself is elegant, dynamic, easy to pronounce in all languages and full of emotion. I knew then that my new chronograph was the perfect tribute to that legend: CARRERA.“
On the other side of the story, perhaps the most enduring and most iconic sports car ever built, the Porsche 911. Born in 1963, it’s still known for being reliable, compact and user-friendly thanks to its no-nonsense approach. A friendly sports machine. The model spent almost a decade in its classic form with its legendary flat-6 engine and mostly road-car approach. In 1972, on 5 October 1972 to be exact (actually, exactly 50 years ago), Porsche showed its most extreme 911 to date in Paris, the Carrera RS 2.7. Still based on the iconic design and concept, the car was intended for performance on tracks and roads, the first true motorsport on the 9-11.
Previously, the 911 Carrera RS 2.7, the final evolution of the 1st generation 911 (codenamed 901), was the fastest and most powerful 911 available to the public. Light, agile, chiseled with air, its name immediately evoked motorsport, the RS Racing, or racing in German. It was the first road car to be fitted with both a front and rear spoiler – the latter called a ducktail – and a concept racing road car… In short, one of the first “trackday” cars in history. Classic 911s were fitted with a larger engine – 2.7-litres instead of 2.4-litres – and despite the removal of almost all comfort elements, it remained a very capable machine, winning on and off the tracks… and in the sales room too. Prices are easily approaching half a million euros now.
The Porsche 911 Carrera RS 2.7 was produced in no fewer than 27 different colors, some of which date back to the 1970s. Two of the most iconic colors, red and blue, were chosen by TAG Heuer to create a watch to celebrate the car’s 50th anniversary.
TAG Heuer Carrera x Porsche RS 2.7
What you see now is the second phase of the Porsche x TAG Heuer partnership. The first line features a sporty, racing-oriented and modern watch based on the 44mm Carrera Sport Chronograph, with an outer ceramic bezel and an asphalt-like textured dial. The steel model is then picked up in a black-coated version. Now, and as this new step in the collaboration pays homage to an iconic car from the past, TAG Heuer presents a watch with a more classic, slightly retro feel based on the Carrera Chronograph 42mm.
Sleek and unmistakably Carrera in its look and feel, the new Carrera x Porsche RS 2.7 retains the same overall proportions and mechanics, but adds a strong dose of Porsche branding and color codes. The case features the collection’s classic design, with its thin, polished and sloped bezel (without scale), the faceted lugs that have been a hallmark of the collection since 1962, and its overall clean design. The case is 42mm in diameter and features classic pump pushers, a comfortable 100m water-resistance and comes with sapphire crystals on both sides.
The most noticeable aspect of the case is found on the side, at the 9 o’clock position. And as the sides of the 911 Carrera RS 2.7 are adorned with a bold Carrera logo in bright colors, this TAG Heuer Carrera can also be seen on the side. It’s not exactly the most discreet aspect of the watch but it certainly makes a legitimate connection.
Two issues were released by TAG. The first is a stainless steel model with bright blue contrasting elements – not only on the case side, on the top pusher, but also on the crown but also on the white opaline dial, depending on the hands, tracks and subcounters. This blue tone is to emphasize important information. This model is delivered with both a stainless steel bracelet and a textile NATO strap, the latter using the same colors and logos as the watch. It is limited to 500 pieces.
The second version is more exclusive, a 250-piece limited edition and more luxurious with its 18k pink gold. Here, contrasting accents and Porsche-related elements are more discreet. For example, the lateral logo is engraved on a gold surface without using color. However, contrasting tones are more prominent on the dial with a white base accented with bright red elements on the hands, markers and tracks. In the same vein, red is used for alligator strap and white and red cloth strap.
The TAG Heuer Carrera x Porsche RS 2.7 is powered by the in-house, automatic caliber Heuer 02. An integrated, modern movement, it is based on a column-wheel and a vertical clutch. This movement is also powerful, with a comfortable power reserve of 80 hours when fully wound. Speaking of power, the open caseback reveals a unique oscillating weight that’s shaped like a Porsche steering wheel.
Availability & Price
The TAG Heuer Carrera x Porsche RS 2.7 collection is available now from official boutiques, online from the brand’s website and selected retailers. The steel version (reference CBN2016.EB0275) is limited to 500 pieces and costs EUR 7,000 Or USD 7,400. The Gold Edition (reference CBN2045.FC8316) is limited to 250 pieces and is priced at EUR 22,300 Or USD 23,500.
For more details or to order, please visit www.tagheuer.com.