MeisterSinger aims to reduce its carbon footprint and increase its overall sustainability not only by using vegan leather straps and eco-friendly product boxes, but also by partnering with the World Wide Fund for Nature (WWF). This leading organization is active worldwide in conserving nature, raising awareness and making a difference where it can. What started with MeisterSinger Edition Planet Earth now continues with the brand’s second collaborative effort, MeisterSinger Edition Best Friends.
MeisterSinger uses the Stratoscope as the stage for this second WWF-edition piece. With a diameter of 43 mm and a height of 12.4 mm, the sharp curve of the lugs makes it a wearable watch despite its size. Details include brushed and polished surfaces, a solid crown with the Meister Singer logo, and a very narrow bezel. The domed sapphire crystal on top reveals a very large dial, visually reducing the overall size of the case. It’s water-resistant to 50 meters, so it can take a little splash.
MeisterSinger lines the Stratoscope’s very cool oversized moon phase display with a photorealistic print of the planet on the underside of the jet black dial. It is done in the same style as the Edition Planet Earth, Meister Singer’s first collaboration watch with the WWF, although obviously smaller in size. This small size undoubtedly minimizes some detail but judging by the images it still looks very sharp. Time is indicated by a single, centrally positioned hand, with a timing track on the outer circumference. A few double-digit hour markers make room for a date window, now at 3 o’clock, and an imprint of the earth. The phase of the Moon once again dominates the upper half.
The MS-Luna automatic movement, based on the Sellita SW 200-1, is encased in a mineral glass caseback adorned with the WWF panda logo in black. This reliable movement is regularly found in Meistersinger watches and beats with a frequency of 28,800vph with 26 jewels and a power reserve of 38 hours. An internally designed module is mounted on top for an oversized moon phase display. The movement has been slightly modified to show the time by a single hand, a familiar trademark of Meister Singer.
Meister Singer Edition Best Friends is a limited edition of 250 pieces. It comes with a dark brown vegan leather strap with a stainless steel pin buckle and is delivered in 100% sustainably produced packaging. Retailing at EUR 4,250MeisterSinger Donations EUR 250 Each watch is sold to WWF to support its global environmental initiatives. The watch will be available for purchase from mid-November.
For more information, please visit MeisterSinger.com