After years of leaning towards larger diameters, often exceeding 40 millimeters, many recent releases in the high-end sector now feature smaller, more classical proportions. Carl F. Bucherer’s Manero Flyback Chronograph, first introduced in 2016 with a diameter of 43mm, is the latest example. The traditional Swiss company has announced the release of a new generation of this automatic chronograph with a diameter of 40 mm.
Like their older predecessors, the new watches are characterized by timeless chronograph elegance, however, they have a distinctive color that sets them apart. Blue, green, red, white and black colors were chosen for both subdials and matching fixed cloth straps Get inspiration from different landscapes. Among them are the green rolling fields of the Emmental, the deep red of the Bernese Oberland mountain range before dusk, the changing blues of Lake Lucerne. (Vierwaldstättersee)The dramatic black rock surface of the Grimselregion and the eternal whiteness of the Aletsch Glacier.
The launch was accompanied by a photo campaign created in collaboration with Hannes Becker. The German photographer’s images are inspired by the natural colors that are unveiled daily in the hearty Swiss landscape.
When asked about the photography opportunity, Becker explained, “Carl F. asked me to photograph the beauty of Switzerland in colors to complement the new Manero Flyback. When Bucherer invited me, I was thrilled at the opportunity. ‘Swissness’ is an important part of the brand’s identity, and with that in mind, drawing inspiration directly from the Swiss nature is an interesting challenge.
With the new generation Manero Flyback Chronograph, Carl F. Bucherer caters to younger clients as well fans. Carl F. Bucherer’s CMO, Uwe Liebminger, believes the new timepieces will appeal to cosmopolitan men and women who are mindful of the world around them. He said, “The 43mm Manero Flyback has been a resounding success. Listening to our global clients – men and women – we decided to launch a complimentary 40mm version. It’s the perfect way to connect with a young, cool crowd with a conscious mindset that loves minimalism with great design. The collection resonates with what our young audience expects from a contemporary timepiece and an equally modern watchmaker.
Each of the five timepieces in the new Manero Flyback collection is powered by the CFB 1973 caliber, an automatic mechanical movement that offers a 56-hour power reserve. In addition to the central hour, minute and chronograph seconds hands, the dial has a date aperture at 6 o’clock and a tachymeter scale on the flange.
The new Carl F. Bucherer’s Manero Flyback Chronograph retails for $7,100.
To learn more, visit Carl F. Bucherer, Here.