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With a history dating back to 1832, Longines is one of the oldest watchmaking brands operating in the industry today, and one of the very few high-end timepiece companies that can truly be considered a house. A name for both viewing enthusiasts and enthusiasts alike. Based in Saint-Imier, Switzerland and a proud member of the Swatch Group since 1983, Longines has an uninterrupted history spanning almost two full centuries and its winged hourglass symbol holds the title of oldest registered trademark for a watch brand logo. It is still in use today.
Other than knowing the brand through its high-end Swiss timepieces, many people living in the United States who are not part of watch collector and enthusiast circles may be more familiar with Longines for its prestigious role as the official timekeeper of the Kentucky Derby – a distinction the brand has held since 2011. However, the historic Swiss watch brand sponsors a wide variety of other events and has a long and fascinating history that spans everything from pioneering advances in industrial manufacturing to alpine skiing and even its infancy. The days of human flight.
To celebrate its 190th anniversary, Longines has released three new The Longines Master Collection watches that pay tribute to the brand’s rich history and inspiration with classical styling, elegant designs and high-performance mechanical movements. The Longines Master Collection was first introduced in 2005 and is exclusively comprised of timepieces powered by traditional mechanical calibres. Offering a clean refined aesthetic with a highly versatile case profile, the Longines Master Collection serves as the perfect canvas for the brand to create timepieces that celebrate its distinguished heritage and past achievements. While the models from The Longines Master Collection can offer a variety of different collections, the three new models joining the collection to celebrate the brand’s 190th anniversary are all simple three-hand dress watches with clean time-only dials and elegant Arabic numeral hour markers. .
Featuring cases measuring 40mm in diameter by 9.35mm-thick with an overall lug-to-lug distance of 46.5mm, The Longines Master Collection 190th Anniversary watches are crafted in different types of metal with three standard-production models. Appears in stainless steel, while two 190-piece limited edition versions are crafted in 18k yellow or rose gold. Despite the different materials, the three different cases share the same overall shape with elegantly shaped lugs, highly-polished surfaces, a thin smooth bezel and a signed winding crown at the 3 o’clock position.
Protecting the dial side of the watches are gently curved sapphire crystals with multiple layers of anti-reflective coating on both surfaces, while the cases are fitted with display casebacks that offer a view of the self-winding movements inside and are monumental. “190th Anniversary” engraving around their perimeter. Additionally, the casebacks of both the yellow gold and rose gold models will feature their exclusive limited edition number of 190 pieces as a further celebration of the brand’s landmark anniversary. Three of the new The Longines Master Collection models are fitted to cases that taper from 21mm to 18mm with gray alligator leather straps with calf leather linings and their corresponding stainless steel push-button deployant clasps or solid gold pin buckles. cases.
The dials fitted to the three The Longines Master Collection 190th Anniversary watches all follow the same refined time-only layout, each displaying a different color and surface finish, displaying a different complementary color to the leaf-shaped hands set at its center. . The standard-production model in stainless steel has a sandblasted silver dial paired with a set of metallic blue hands; The limited edition 18k yellow gold version receives a vertically brushed gray dial with gold hands; And the limited edition variation in 18k rose gold is fitted with a grained anthracite dial and a matching set of rose gold hands.
Despite the differences in color and texture, the three dial variations of the new The Longines Master Collection 190th Anniversary series share the same style of elegantly shaped Arabic numeral hour markers paired with an angled reheat that houses the printed minute track. With this in mind, the single most striking feature found in the three different The Longines Master Collection 190th Anniversary watches is the unique design of their hour markers, which are deeply engraved directly on the dial surface and appear in the same striking metallic color. case, rather than applying parts separately or painting directly onto the surface of the dial.
Powering the trio of The Longines Master Collection 190th Anniversary watches is the Longines exclusive Caliber L888.5 automatic movement. It features a silicon balance spring and runs at a frequency of 25,200vph, enabling it to achieve an extended power reserve of approximately 72 hours. As you would expect from a true Swiss-made precision movement, the bridges and rotor of the Longines caliber L888.5 are adorned with perlage and Geneva stripes, and each of the three different Longines Master Collection 190th Anniversary models are fitted. call version. The L888.5 movement features an oscillating weight finished to match the watch’s case material.
While there are many names in the watch industry older than Longines, few brands can claim an almost uninterrupted history, and the iconic Swiss watch brand has been continuously producing well-crafted timepieces for nearly two full centuries. The standard-production stainless steel The Longines Master Collection 190th Anniversary watch carries an official retail price. $2,400 USD18k yellow gold and 18k rose gold limited edition models are priced individually $12,000 USD, production is strictly limited to 190 pieces worldwide. The new trio of The Longines Master Collection watches celebrates 190 years of Longines watchmaking with refined and elegant designs that continue to write the next chapter of the brand’s rich history. For more information, please visit Brand’s website.
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