It’s the most epic product collaboration of the year, and a big part of the Swatch x Omega Moonwatch story is the availability – or lack thereof. Many fans and prospective customers were left Moonswatch-less and even more disappointed to learn that the watches were no longer available online. You can purchase the coveted MoonSwatch only at select, physical Swatch locations.
However, responding to intense demand, the brand has now announced no fewer than 28 new stores worldwide.
The Swatch homepage has quietly introduced a new button under its MoonSwatch banner that takes you A page listing all Swatch boutiques worldwide, new ones are marked with a green dot. There’s every indication that these new locations will carry Moonswatches — though, like other Swatch stores, it’s a matter of luck whether they’re in stock and which models are available when you walk in.
It doesn’t make the Moonwatch as accessible as selling it online, but it makes it accessible to more people. If you live in the American Midwest, for example, you no longer have to go to one of the coasts or Texas to find a Swatch boutique: the only new location for the United States is in Minneapolis. Of course, for some Americans, the closest store may be in Canada — it even got a new Swatch in Ottawa.
New stores were probably planned earlier, but the brand responded to consumer frustration by promising to increase production and make Moonwatches more accessible by expanding its retail presence.
Of course, it doesn’t offer the access many fans hope for: you still can’t buy watches online, and many still don’t live anywhere near a store. While many countries got their first Swatch store, others got several (for example China got four new stores, bringing the country’s total to nine), while some still have none.
At the very least, it looks like Swatch is doing its best to put a Moonswatch on your wrist, and fans can expect to have a Swatch near them soon, if not already. Click below to find a Swatch store near you.
This content is created and maintained by a third party and imported to this page to help users provide their email addresses. You can find more information about this and similar content at piano.io