This is Superlative: A podcast about watches, the people behind them and the worlds that inspire them. This week, our host and founder of aBlogtoWatch, Ariel Adams, is joined by William Massena, founder of Massena LAB. To kick off the show, Ariel asks William to define his company and provide some general insights into how the various Massena LAB collaboration watches came together in the first place. From there, the conversation turned to the early days of watch collecting, including the growing presence of the Internet and how the Swiss mentality to obsessively maintain control helped save traditional mechanical watchmaking.
The two then discuss the details of the manufacturing side of the industry, and Ariel asks William if he thinks it still makes sense to design a watch where everything is produced in Switzerland, given today’s globalized manufacturing industry. . The pair overcame some challenges in producing a high-quality watch that was sold at an affordable price, along with why it was important to explain to customers exactly why a timepiece was worth whatever the brand charged. . Ariel asks William about the types of projects he wants to pursue in the future, how he gets brands to say “yes” to working with him and producing his designs. After William provides some insight into the collaborative process and working with other designers to help create his vision, Ariel closes the show by asking William how he really knows when he’s done with a design.
Stay up to date with William and Massena LAB:
- 01:23 — What is Massena LAB?
- 04:59 — How the Louis Erard x Massena Lab Regulator Watch and Collaborative Pieces Came to Be
- 10:14 — People have a tendency to know what kind of watches they want to buy.
- 14:42 — The early days of watch collecting and the growing presence of the Internet therein.
- 20:15 — The Swiss mentality to maintain the idea of collaboration and control in the watch industry.
- 27:11 — How Switzerland’s Obsessive Level of Regulation Helped Save Traditional Watchmaking
- 30:51 — Given today’s globalized manufacturing industry, does it still make sense for everything to be produced in Switzerland?
- 37:28 — The challenges of working with manufacturing partners and producing a high quality watch that is sold at an affordable price.
- 42:31 — How to properly explain to customers that a watch is worth its asking price and what people really get out of a watch collection.
- 47:32 — William wishes for the types of projects he would like to do more often in the future.
- 50:44 — How to get brands to say “yes” to creating your watch designs and a look at the collaboration process.
- 58:02 — Collaborate with other designers to create your vision.
- 01:03:12 — When do you know you’ve finished a design?
We’d love to hear from you with feedback or suggestions for future show topics or guests. Advertising opportunities are also available. Comment or get in touch [email protected].