Take the iconic TAG Heuer Monaco, give it an all black finish and what do you get? A group of watch enthusiasts nicknamed it the “Dark Lord”. Yes, watch collectors are an unattractive bunch – and that explains the latest Monaco watch reception.
TAG Heuer has unveiled its latest motorsport-inspired Monaco watch, the race it’s named after, the F1 Monaco Grand Prix, and its new celebrity ambassador, the actor. Jacob Elordi.
Race cars and movie stars are cool and all…but we’re looking geeks here and are more interested in the watch itself. Monaco is a watchmaking icon – if not for its quirky design – and has come in a variety of editions over the years. They get pretty colorful, but all-black models are rare – and watches that are revered by fans with nicknames. The so-called “Dark Lord” model is reference 74033N from circa 1977, and a new model for 2022 revives it in spirit.
A nod to the cult-classic watch is obvious (to watch nerds), but this isn’t a remake. Aesthetically, the rose gold hands and indexes easily set it apart, and here you’ve got a sporty red rather than 1970s orange. A more significant difference is the case material: its 39mm-wide square case is made of lightweight, grade 2 titanium and coated with DLC for its black finish.
The movement and dial configuration inside are also slightly different. While the vintage model runs on the base Valjoux 7740, the new watch uses TAG Heuer’s own Heuer 02 automatic chronograph movement, offering an 80-hour power reserve and a running seconds indicator at 6 o’clock (with chronograph minutes and hours at 3 and 9 o’clock, respectively).
TAG Heuer only refers to this watch as the Monaco Special Edition for the Formula 1 Monaco Grand Prix (reference CBL2180.FC6497) and not the “Dark Lord” – but the nickname and vintage tie-in give it more character. The new model is not a limited edition and will be available at a price of $8,200.
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