While collaborations are nothing new in the world of streetwear, meeting the fashion space is of increasing relevance to the world of watches. Over the past month, we’ve seen the latest work in this hybrid space, both respectable and affordable Timex Working with a Brooklyn-based apparel brand I am here To provide something new Timex X Adsum MK1.
The collaboration edition picks up the base design of the Timex MK1, a design derived from a vintage mil-spec timepiece produced for the US military during the Vietnam War era. The base design entered Adsum’s creative vision through its utilitarian simplicity. The goal of the collaboration, according to the brands, is to create a timepiece that truly focuses on time, eliminating the hundreds of distractions that can get in the way of checking the time on a smart device.
The Adsum MK1 maintains the same case design as previous watches in the collection from Timex, with a diameter of 36mm in steel. The caseback has the brand name and information of both Adsum and Timex engraved in steel along with the phrase “I am present”. The message symbolizes the philosophy of overall cooperation and derives from the meaning of the Latin word ‘adsum’.
Presenting itself as a champion of simplicity, the watch features a black dial with indices painted in white and bright seafoam green. The white outer ring of indicators represents the first 12 hours, while the inner ring channels 13 to 24 show military influences and help the wearer quickly determine the 24-hour time. The dial is completed with the Adsum and Timex brand names painted on either side of the luminous pencil hands and 6 o’clock index. A quartz caliber powers the display, while the watch is fully 30m water resistant.
The Timex X Adsum MK1 was originally released in August, retailing for $140 online on both brands’ websites, although it sold out. It currently retails for double or more than the original MSRP in secondary markets.